Did someone say endorsement?

Remember that endorsement that we had talked about a while ago? Well, it’s here! And it’s Vanessa’s!

Fans of Disney’s “High School Musical” phenomenon, take note: Sources report one of its stars, Vanessa Hudgens, may wind up in a back-to-school ad campaign for Hoffman Estates-based Sears, which is looking for all the help it can get to boost sales. Young & Rubicam/Chicago is the retailing behemoth’s agency of record.

So, I guess this means that I’ll be buying clothes that I don’t fit in just because Vanessa endorsed them. Oh well Congrats to Vanessa!

source: Chicago Sun Times

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Reader's Comments

1. 

   C’mon all promotion is important!
2. Eva on 21 May 2008 10:55 am
3. 

   ita chay.
   a lot of people are so quick to denounce everything, which is sad considering they’re suppose to be “fans” and “supporters”
4. Jessie on 21 May 2008 11:48 am
5. 

   Sears have helped a lot of families in Extreme Home Makeover, and that means that they’ve don e a lot of good and donating a lot, and I’m not American but any company willing to do that is a good one.
   I like the idea, and like someone said, it’s a start and it’s not a bad start in any way. I think that this is going to be great, both for Vanessa and for Sears.
6. erica on 21 May 2008 1:28 pm
7. 

   Try to request the song sneakernight by e mailing this -

   zoo@elvisduran.com

   It is the top morning show in New York.
8. suzy on 21 May 2008 3:07 pm
9. 

   Well, if she’s going to be a spokesperson for Sears, that means her face will be in every store throughout the US and Canada. Don’t know if they still have stores in Europe. But having her face in that many stores will certainly garner some new and more mature fans. And we don’t yet know what exactly she will be a spokesperson for–maybe it’s just SHOP SEARS.

   Another interesting point, the ad agency (Young & Rubicam/Chicago) handling the deal is nothing to sneeze at:
   http://www.yr.com/

   So can we say that Lady Vanessa is going to be getting some big bucks for this deal?
10. Malia on 21 May 2008 4:01 pm
11. 

    i think this is a good start cuz u have to start somewhere
    and i think she is still a spokesperson for Ecko Red, they said she is doing the summer of 2008.
    CONGRADULATIONS VANESSA!!!
12. alexia on 22 May 2008 2:33 am